Madden Bowl hits San Francisco: music lineup, streams and schedule

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EA Sports has unveiled the music slate for the Madden Bowl during Super Bowl LX week, confirming a one-night show at Chase Center in San Francisco on Friday, 6 February. The event blends live performances with football-centric segments and creator content. Starting at 7:00 PM PT, EA Sports’ social channels will stream arrivals and behind-the-scenes moments. The Madden Bowl is organized with Visa as presenting partner and forms the centerpiece of EA Sports’ broader presence around Super Bowl week.

Who’s performing and where

The Madden Bowl brings a cross-genre lineup to the Bay Area:

• Luke Combs
• Teddy Swims
• Stephen Wilson Jr.
• Gavin Adcock
• LaRussell – Bay Area native

The concert is set for the Chase Center, San Francisco, aligning with Super Bowl festivities in the region.

How to watch: blue carpet, red carpet and creator coverage

• Start time – Coverage begins at 7:00 PM PT on EA Sports’ social channels.
• Blue carpet – Hosted by Jameis Winston and Kay Adams, featuring arrivals from athletes and performers plus behind-the-scenes segments.
• Red carpet stream – Twitch streamer Sketch will go live from the red carpet with an one-play Madden NFL 26 showdown between athletes.
• On-site coverage – The I AM ATHLETE podcast team will provide additional on-the-ground content.

Part of EA Sports’ wider Super Bowl LX plans

Madden Bowl anchors what EA Sports describes as its largest Super Bowl presence to date. The week’s programming also includes:

• The annual Madden NFL Super Bowl prediction.
• Live esports competitions featuring top Madden NFL 26 players.
• Participation across key events, including Opening Night for Super Bowl LX, NFL Honors and the NFL Media Center.
• An official media welcome event tied to Super Bowl week.

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Visa joins as the event’s presenting partner.

What the headliners and EA Sports are saying

“Football with the Panthers has been part of my life since childhood, so I’ve always played Madden – and still do on tour. Getting the invite to perform at Madden Bowl during the Super Bowl was an easy yes.” – Luke Combs

“The Bay Area is home, and performing at Madden Bowl while the Super Bowl is here means everything. This city runs on innovation, grit and soul – the same things that make football and music resonate.” – LaRussell

“With Super Bowl LX happening next to our global headquarters, this year feels like a home game. Madden Bowl is at the center – a celebration of fans, athletes, creators and music shaping football culture.” – John Reseburg, Vice President, Marketing, Partnerships and Communications, EA Sports

Bottom line – why it matters

Madden Bowl 2026 ties the Madden community directly into Super Bowl week with a clear schedule, a streamed carpet show and Madden NFL 26 activations. For players and fans, it’s a one-stop blend of live music, football culture and competitive Madden – all timed to the biggest weekend in the sport.