My Mario heads stateside: app dated for Feb. 19, videos live now

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Nintendo has confirmed the U.S. rollout of its My Mario initiative, a family‑focused slate built around the Mushroom Kingdom. The series debuts on Feb. 19 at the Nintendo NEW YORK and Nintendo SAN FRANCISCO stores. The launch is anchored by a free Hello, Mario! app for smart devices and Nintendo Switch, arriving the same day. A complementary stop‑motion short series is already available to stream.

U.S. rollout – what’s dated

The My Mario line arrives in the United States on Feb. 19 at Nintendo’s flagship stores in New York and San Francisco. Nintendo says products and experiences tied to the initiative will expand to additional U.S. retailers in spring and continue to roll out through the year, with timing varying by item.

Hello, Mario! app – platforms and timing

Nintendo’s companion app is positioned as an accessible, play‑along experience for young children and their parents or caregivers to interact with Mario. Key facts from the company:

• Release date: Feb. 19
• Platforms: iOS (Apple App Store), Android (Google Play), and Nintendo Switch via Nintendo eShop; also playable on Nintendo Switch 2
• Price: Free download
• Focus: Intuitive, playful interaction with Mario for co‑play between kids and adults

Note: A compatible smart device and internet connection are required to download; data charges may apply.

Stop‑motion shorts – where to watch

A My Mario stop‑motion series titled “It’s Me, Mario!” is available now. Nintendo hosts the shorts on the Play Nintendo YouTube channel. You can find the playlist here:

Watch “It’s Me, Mario!” on YouTube

Read also our article: Mario Tennis Fever serves 38 characters and new modes on Feb. 12

Who it’s for and who’s involved

My Mario is designed for young children and their parents or caregivers, with content built to encourage side‑by‑side play. Nintendo notes the program includes collaborations with partners such as Mattel Fisher‑Price and TOMY, underscoring a broader ecosystem beyond the app and videos.

Release checklist

• My Mario U.S. debut: Feb. 19 at Nintendo NEW YORK and Nintendo SAN FRANCISCO
• Hello, Mario! app: Free on iOS, Android, Nintendo Switch (also playable on Nintendo Switch 2) from Feb. 19
• Stop‑motion series: “It’s Me, Mario!” – streaming now on Play Nintendo’s YouTube playlist
• Rollout cadence: Additional items to arrive in spring, expanding through the year

Bottom line for families – why it matters

For parents looking to introduce kids to Mario, Feb. 19 is the date to mark: a free cross‑platform app and a set of short videos provide a low‑barrier entry point for co‑play. With broader rollout planned through the year, expect the My Mario ecosystem to grow steadily after launch.