Nintendo sets up at Union Square Winter Walk: dates, location, schedule

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San Francisco’s seasonal “Holidays in Union Square” program returns this month, and Nintendo is joining the festivities. Announced on December 4, the company will host activities at the annual Winter Walk from December 13-24. The event transforms a portion of Stockton Street into a pedestrian space in the heart of the city. Nintendo’s booth will feature weekend character appearances and photo opportunities. Hours follow the Winter Walk schedule and vary by day.

Event at a glance

Winter Walk turns a stretch of Stockton Street into a foot-traffic corridor, pairing seasonal programming with family-friendly activities. Nintendo’s participation focuses on simple, public-facing interactions rather than product showcases.

• Dates: December 13-24
• Location: Stockton Street between Post and O’Farrell
• Hours: Monday–Wednesday 11 a.m. – 7 p.m.; Thursday–Sunday 11 a.m. – 9 p.m.

What Nintendo is bringing

The booth focuses on approachable, in-person activities suitable for all ages. Expect familiar faces and casual moments rather than stage shows or panels.

• Character appearances on Saturdays and Sundays – details to be announced.
• Photo ops at the booth and around the promenade.
• Additional on-site activities are planned, with specifics to follow.

Part of “Holidays in Union Square”

Winter Walk sits within the broader Holidays in Union Square series organized by the Union Square Alliance. The multi-month program highlights seasonal attractions across the district, with the Winter Walk centerpiece turning Stockton Street into a temporary promenade.

Nearby sight: life-size Mario ornament

A life-size Mario ornament is on display in the The Westin St. Francis lobby during the season, offering another themed photo backdrop steps from the Winter Walk area.

Daily hours – quick view

The Winter Walk operates on a two-schedule setup across the week. Use the table below for a concise reference of opening times during the December 13-24 window.

Read also our article: Samus lands on Viewros as Metroid Prime 4: Beyond launches

Why it matters for players

Low-barrier, in-person Nintendo moments are rare outside conventions – this pop-up offers casual meet-and-greets and photo ops without badges or queues typical of major expos. If you’re in the Bay Area, it’s a straightforward way to plug into the community during the holiday window.